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  • Abunda delivers more thoughtful solutions, looking beyond the ordinary.
abunda, consumer brand
Consumer products that deliver abundance. We build product innovation, brand development, sales and we grow value.

Abunda delivers solutions for the life sciences, health & nutrition and functional foods markets. We know consumer trends and product innovation, and we deliver new technologies, innovations and bioactive ingredients into brands that last.

  • image_bulb What
    We do:
    Abunda is an integrated consulting group, designed to offer top tier management and strategic solutions to growth-oriented companies. Our mission is to deliver value through innovative market approaches and increased profitability.
  • image_setup Who
    We Are:
    We’ve had successful careers at top consumer product enterprises, and we’ve run start up organizations. We’ve developed and launched some of the most successful and iconic brands on the market. We’ve turned around struggling operations and dramatically increased corporate valuations. We have high level contacts and hands on experience, and a proclivity for cutting through the BS.
  • image_develop Our
    Approach:
    We work with our clients for a variety of needs, always tailored to their specific goals. We are often engaged on a retained basis, providing ongoing counsel and management; sometimes we are hired for a very specific project, based upon a project outline or hourly rate.

    We cut through the clutter to provide defined and actionable solutions, helping our clients to be more competitive and profitable, and we bring tremendous insight and experience to bear in every engagement.
  • If there is an industry prophet, Abunda is it; they seem to know where the market is headed.
    — David Brown, President LifeVantage Network
  • Abunda's passion and ability to drive strategy is remarkable.
    — Elliott Balbert, former CEO Natrol
  • Abunda is smart and insightful, with an amazing ability to drive innovation.
    — James Tonkin, Healthy Brand Builders
  • Peter Leighton is an experienced veteran of the natural products industry and has helped nutrition and natural product businesses in their efforts to integrate recent scientific research into successful consumer products.
    — Mark Blumenthal, Founder American Botanical Council
  • Abunda has consistently driven insight and innovation in the nutrition industry.
    — Carlotta Mast, Editor Nutrition Business Journal
  • Peter Leighton's insight and analysis has been spot on. Since the '90's, he has been championing the functional foods movement.
    — Sean Moloughney, Editor Nutraceuticals World
What They're Saying
Our
Team:
We have quietly built a solid reputation working with smart and innovative clients. Our team has years of industry C-level management expertise; we know what works and how to apply novel solutions. And we’ve created a model that works for entrepreneurial and mid-market growth companies.

Abunda was founded in 1997 by Peter Leighton, who brings nearly 30 years experience in consumer products, nutrition and biotechnology. Leighton has been responsible for some of the most successful brands on the market, and has been an early leader in the areas of functional foods and science-based nutraceuticals. He has held senior executive positions such as CEO at Advana Science, VP Marketing & Product Development at Natrol (NTOL), Vice President at Galileo Laboratories, SVP Marketing at Weider Nutrition (WNI) and Director of Marketing at InterHealth Nutraceuticals. He is also a frequent industry speaker and contributing writer for many publications.

  • team_memeber_image
Who
Benefitted:
Abunda focuses on nutrition, CPG and life sciences companies, working with B2B and B2C clients. Here’s a sample of some of the brands that we’ve helped build:
Market
Insights.
Throughout the years and our many successes, we’ve learned some valuable insights. Some of these are here for you. Feel free to download the pdf’s and prosper.

  • The Rising Tide of Functional Foods

    This article illustrates the currents driving the growth of functional foods & beverages and how to chart a successful course.

    Malnutrition of Affluence

    This article documents an amazing paradox about how our advances in agriculture have made us unhealthy.

    The Bias Against Prevention

    This article illustrates that the current healthcare system in the US is designed to keep us sick.

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Milestones:
The nutrition industry is witnessing its greatest growth since 1998. Are you getting your share?
  • milestones_image_01 176

    billion in 2013 The global market for functional foods & beverages will reach $176.7 billion in 2013 with a CAGR of over 7%. This represents about 5% of the overall US food market.

  • milestones_image_02 31%

    The US functional food market has grown 31% since 2006. 87% of American consumers are interested in learning about functional foods.

  • milestones_image_03 81%

    Global volume consumption of probiotics is more than 3X that of omega-3. 81% of Americans ranked probiotics as the most important nutrient.

  • milestones_image_04 88%

    of Americans wish they could find more convenient sources of nutrition when they're on-the-go. Healthier snack sales are growing at three times the rate of indulgent snacks.

  • milestones_image_05 20%

    Cranberry juice sales increased 20% after the results of a 1994 Harvard study demonstrating health benefits.

  • milestones_image_06 69%

    The U.S. supplement market has progressed steadily from 5.5% annual growth in 2007 to 6.5% in 2008 to 7.5% in 2009, and at least 69% of U.S. adults take them daily.

We want to
hear from you.
Contact Us.
Please drop us a line.

abunda solutions

801.550.6962

abunda solutions

peter@abundasolutions.com

abunda solutions

www.abundasolutions.com