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Peter Leighton discusses functional foods at Ingredia 2014's "Rockstar".
Companies can benefit by matching products to age and lifestyle trends.
This article identifies what a Market-Maker is and what it means.
This summary shows how to identify emerging trends.
Market Makers become leadership brands through disruptive changes as they drive innovation.
There are many dimensions to building a relevant brand. I outline the 3 critical steps in this article.
A look at market-making companies that build value through user engagement.
This article illustrates how supplement brands can achieve growth and increase profitability through strategic category segmentation.
Identifying unique motivations and observations for successfully marketing in this space.
This article gives examples of how brands can avoid becoming commodities.
This analysis shows seven platforms driving growth in functional foods.
Leighton provides 5 key insights that are driving growth in the category.
This article illustrates why branded companies outperform others and how to create a strong food & nutrition brand.
This article outlines six health trends that are impacting the growth of functional foods & beverages.
An examination of the currents driving growth of functional foods & beverages and how to chart a successful course.
This article documents an amazing paradox about how our advances in agriculture have made us unhealthy.
A look at court rulings about "gatekeeper" patents that may surprise you.
In light of debate about healthcare, this article examines why our healthcare system is failing us.
A detailed look at the probiotics market and leading science supporting it.
An examination of the distinction between foods and therapeutics, and the paradoxical position of functional foods.
A thorough look at the market drivers of functional foods & beverages and strategies for success.
This article addresses the emerging conflict with genetically modified foods and consumer rights.
This narrated power point presentation addresses the growth of functional products with a focus on probiotics.
This article featured in Whole Foods Magazine includes comment by Peter Leighton.